GOOD NEWS AGENCY

Substance over Scale.

Substance over Scale.

Substance over Scale.

GOOD NEWS AGENCY is a fashion sales agency based in Munich. We represent a curated selection of international brands across Germany and Austria, connecting designers with independent, owner-run boutiques that choose their collections for substance, not noise.

We only represent brands we truly believe in. That's why we travel to meet designers, visit ateliers and trade fairs, and get to know every product firsthand before we recommend it.

Our partnership with retailers doesn't end with the order. Inspiration, trend insight, and assortment advice are simply part of what we do.
To us, fashion is culture, craftsmanship, and personality.

Our partnership with retailers doesn't end with the order. Inspiration, trend insight, and assortment advice are simply part of what we do.
To us, fashion is culture, craftsmanship, and personality.

Our partnership with retailers doesn't end with the order. Inspiration, trend insight, and assortment advice are simply part of what we do.
To us, fashion is culture, craftsmanship, and personality.